It’s a story about people

In a time when fashion choices were limited, shopping was a chance to socialize and share stories with fellow shoppers. Today, much of the interior remains interesting conversation pieces. The oldfashioned scales are from the original Ullvøruhúsið and are now used as a jewellery display. An old doorpost from the small island of Mykines has found new life as a mirror in the centre of the shop. The three counters with the many drawers are also original and inspire exploration. “We like to tell the story of Ullvøruhúsið through the preserved interior of the shop because there is so much history in this place worth telling.

–There is of course a story behind the clothes as well – and about where they were made and whom they were made by,” say Sissal and Jóhanna.

Memories and Mystery

Many locals remember the first Ullvøruhúsið shop and its vibrant presence in Tórshavn up until the 1980s. The shelves were loaded with warm wool ware and artisan goods for customers of all ages. Its renowned candy apples and drawers full of curiosities made it a mysterious place to visit – especially for children. As it was a place almost without male visitors, many women remember buying their first bra here alongside their mother or grandmother.

In a small corner of the shop, a steep spiral staircase led to the fitting room upstairs, where the owners also lived. The shopping experience was personal and oftentimes led to conversations, which could be continued over a warm cup of tea and a piece of “bróstsukur”, a characteristic sweet, which is still available in Ullvøruhúsið.

A place that ties it all together

In continuation of its rich heritage, Ullvøruhúsið maintains an atmosphere of layered history and reinvention:

“The idea of the old shop is definitely nostalgic. Nevertheless, I think we have managed to make it our own,” Jóhanna adds with a smile.

Jóhanna and Sissal describe their style as raw and natural whilst embracing the cosy atmosphere of the shop. The bare wood, restored walls, and natural materials complement the fashion image the brands represent.

Although very different in style, both brands are firmly rooted in Faroese quality handicraft. True to the heritage of the shop, the designs are infused with an honest passion for Faroese knitting traditions, slow fashion and quality wool.